Dairy Management Institute–Undeniably Dairy

A bevy of nutritional, environmental, and ethical questions have risen to challenge milk’s cultural cache in 21st-century America. The Innovation Center for U.S. Dairy sought to create a unifying platform and multi-year campaign that would bring together the dairy community in a loud and proud way to spotlight all that is good about dairy.

A first-of-its-kind industry-wide initiative was built to reintroduce America to dairy. “Undeniably Dairy” brings together dairy farmers, brands, and companies from farm to fork. The campaign tells the industry’s stories — from the taste of its products to the care of the animals, to its innovative progress in environmental sustainability.